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The internet provides example after example of what can be achieved with the right business strategy and product. One such example is the meteoric rise of

The company was only started less than 10 years ago and since then has become one of the world’s most popular online fashion destinations. The company now boasts that it’s search on Google exceeds that of even ASOS and Burberry. The growth of the company is ability to harness the power of online retailing. They have made great use of social media and BooHoo promotion code strategies.

The company was created in Machester, UK, by Mahmud Kamani and Carol Kane. Mahmud is responsible for the business aspect and Kane is responsible for the creative side. The company initially started in the UK but has now since expanded to Australia, US and Canada.

BooHoo have another advantage in that they are at the forefront of design. Designs that are created on the BooHoo design desks are out to market within a few weeks, an amazing feat.


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